Sauna business plan with calculations or how to open a sauna

Saunas and steam baths in country houses have long become a common occurrence - their presence is no longer particularly surprising. Nevertheless, few people decide to organize such a vacation spot in a city apartment, believing that this will cause a huge number of technical difficulties. In the past, this was quite fair, but today modern technologies make it possible to arrange a bathhouse in any conditions. The ITS® company offers you a full range of services related to interior development and design of baths and saunas. Our experienced designers, engineers, planners and builders will carefully study your requirements and wishes, the features of the premises, before starting work. A team of ITS® company professionals will create your own home SPA complex for you. In it you can relax and relieve stress after a hard day at work.

Business plan for a sauna or bathhouse

A business plan is a mandatory document required when opening any enterprise.

The business plan describes in detail all upcoming events , the general idea of ​​the project, finances, organization, estimated expenses and income.

Before opening your own sauna, it makes sense to draw up a detailed business plan, which will help minimize financial and time costs.

You can draw up a business plan for a sauna or steam bath yourself, or order it from specialists.

Personnel

The staffing composition of the sauna will depend on the services provided and the establishment’s work schedule. As a rule, the sauna has steam rooms, relaxation rooms that are rented daily or hourly, and various health-improving services are provided. For the full operation of such a sauna, you need: a director, an administrator, a cleaner, a security guard, a massage therapist, and a handyman.

In large cities, saunas operate around the clock, which requires a large number of staff. For small towns, a 12-hour working day is relevant. This schedule allows one person to combine several positions. It is desirable that the composition of employees be constant.

What services are provided in the sauna

Opening a sauna as a business that is guaranteed to generate income is possible if you understand what services will be provided.

The standard set of procedures includes:

• various spa treatments;
• rental of steam rooms and rooms (both hourly and daily);
• all types of massages, as well as relaxing programs;
• aromatherapy, salt inhalations, etc.

Clients are accepted by appointment. If the client does not show up or is very late, the reservation may be canceled, since most often no prepayment is provided.

Financial plan

Profit before tax will be equal to: 248,600 – 161,500 = 87,100 rubles.

Let's calculate the tax in all possible ways to determine the most profitable one:

1. STS 6% of income: 248,600*0.06 = 14,916 rubles.
2. STS 15% of (income - expenses): 87,100 * 0.15 = 13,065 rubles.
3. To calculate UTII, you can use an online calculator by selecting the appropriate type of service. The tax for a quarter (3 months) will be about 6,000 rubles. Therefore, monthly payments will be 2,000 rubles.

The last option is the most profitable. It should be chosen in this case. Your situation may turn out differently, so it’s worth considering all possible options.

Tax: 2,000 rubles.

Net profit: 87,100 – 2,000 = 85,100 rubles.

Profitability: 85,100/248,600*100% = 34.23%.

You can significantly increase profitability by purchasing premises rather than renting them. At the same time, the initial costs and payback period will significantly increase. In our case, profitability would increase by about 15-25%.

Payback: 965,800/85,100 = 11.35. Therefore, this type of business will pay off in no less than a year.

Required premises

The premises are either rented ( from 60 m² ) or arranged on your own land. Typically, a sauna has two sectors - separate rooms, as well as a shared steam room.

Premises that should be in a sauna

1. Shower;
2. Steam room;
3. Locker room;
4. Toilet;
5. Rest room;
6. Pool;
7. Utility rooms.

If you plan to provide massage services or hold spa events, then additional rooms must be allocated for this.

Basic rules for arranging saunas

1. The room must have a separate entrance.
2. You cannot set up a sauna in the basement.
3. A fire protection system must be present.
4. The size of the steam room should not exceed 24 m3 or be less than 8 m3.
5. The door should not be completely flush with the floor.
6. The operation of the heater must be completed every 8 hours.
7. When installing an electric stove, it is important to maintain a gap (from 20cm) between it and the wall.
8. When setting up a steam room, you need a device designed to extinguish fires.
9. Installation of furniture containing flammable materials is prohibited.
10. A thermometer is required (the temperature in the steam room should not be higher than 110 degrees).

Main risks

It is difficult to choose a room for a sauna. By purchasing a building that previously had a bathhouse or sauna, you risk spending a lot of money on repairs, since strong humidity inevitably damages the walls of the building over time. Remodeling a finished space inevitably entails difficulties in redevelopment. It should be noted that even a small sauna includes: at least two locker rooms, steam rooms, preferably a swimming pool, relaxation rooms, a massage room, etc. Experts recommend the construction of a new building for the sauna. However, this will take a lot of time and expense.

The costs of creating and maintaining a good sauna are high. So, in addition to the start-up capital (at least 400 thousand rubles, not counting construction), a reserve fund is needed for periodic renewal of equipment that tends to break and deteriorate, replacement of wooden cladding inside steam rooms, etc. Major repairs will be required in 4-5 years. Its cost can be 20-30% of the funds spent on the initial interior decoration. However, a completely new sauna with a sufficient flow of visitors can pay for itself in an average of 5 years.

How to open a bathhouse on your own site

Many entrepreneurs, not wanting to spend money on expensive rent, are wondering whether it is possible to open a sauna in a residential building.

Before obtaining permits from the relevant government agencies, you should carefully review the requirements according to GOST R 52493 “Household services. Services of baths and showers. General technical conditions".

If you can meet all the requirements and equip the room according to the rules, then you can already start opening your own sauna on your own site.

Requirements for such saunas and baths

1. It is necessary to have a sewerage system, running water, a good ventilation system, and heating.
2. Free entry is provided for vehicles, including firefighters and police.
3. The quality of water must comply with GOST R 51232 “Drinking water. General requirements for organization and quality methods."

When deciding how to open a sauna in a private house, certain difficulties may arise related to both obtaining permits and a constant supply of water.

Therefore, at the very beginning, when planning how to open a sauna in a residential building, it is recommended to order your own well for an uninterrupted water supply.

Organizational plan

Sauna equipment

A bathhouse is classified as a fire-hazardous facility ; therefore, when deciding how to open a small sauna, you will have to purchase special finishing materials.

You need to buy a stove heated with wood or electricity. If you are thinking about what you need to open a sauna with a swimming pool, then, among other things, you will need to purchase special equipment for the pool - pumps, filters, etc.

Required equipment for interior furnishings

• Tables and chairs (about $200)
• Hangers ($20)
• 2 sofas ($400)
• Music center and everything you need for karaoke (about $400)
• TV ($200)
• Kettles, coffee maker ($40-50)
• 2 billiard tables (from $400)
• Refrigerator (from $400)
• Benches (about $100)
• Water cooler (about $30)
• Towels, sheets ($100)

Production plan

As for the workers. Administrators will perform the following responsibilities:

• meet and see off clients;
• provide them with the necessary bath accessories;
• talk about the rules of behavior in the sauna;
• show available premises;
• charge for being in the sauna;
• register clients by phone and online;
• lead a group on a social network;
• fill the site with up-to-date information;
• clean the premises;
• Monitor the serviceability of all available equipment.

Administrators' salaries will be fixed. The total amount of wages, insurance premiums and personal income tax will be 35,000 rubles per person. Total: 70,000 rubles – wage costs.

You need to dwell in more detail on the redevelopment and equipment. The figure below shows an approximate layout of the sauna.

To accommodate a steam room, a relaxation room, a massage room, a shower room, and an administrator’s room, you will need at least 100 m2. When choosing a room, it is best to consider options with at least renovation. In any case, redevelopment will have to be done. Moreover, you must not forget to agree on it first. So, the cost of repairs and redevelopment will include:

• the actual redevelopment;
• repairs in accordance with existing standards;
• bringing the premises into compliance with all Sanitary Regulations;
• toilet and shower equipment.

The equipment will include:

• the sauna itself (from 70,000 rubles);
• infrared sauna (from 80,000 rubles);
• cedar barrel (from 40,000 rubles);
• jacuzzi (from 50,000 rubles).

If you wish, you can equip a swimming pool, but this will still cost at least 300,000 - 400,000 rubles.

The furniture includes:

• massage table (from 15,000 rubles);
• sofas;
• tables;
• chairs;
• armchairs.

Techniques include:

• laptop for administrator work (from 25,000 rubles);
• TV (from 15,000 rubles);
• audio system (from 10,000 rubles).

How to open a Russian bathhouse

In a Russian bath the temperature ranges from 50 to 90 degrees. At this temperature, it is recommended to stay in the steam room for no more than half an hour.

The Russian bathhouse is one of the most frequently visited places, so the income can be corresponding if everything is organized correctly.

Nuances when opening a Russian bathhouse

How to open your own commercial bathhouse and get a guaranteed income?

There are several recommendations that will help you create a successful establishment with high profitability and minimal investment.

What is needed for a private bath

1. For sheathing, do not choose coniferous wood, since coniferous trees ignite quickly. The best option is linden or alder.
2. Filling a stove-stove in the form of granite is undesirable, since granite “shoots” when steam is generated. The best filler is crimson quartzite or soapstone.
3. When deciding how to open a small bathhouse, you should not forget about the fire resistance of the building. It is best if the steam room is built of concrete or brick (fire-resistant materials) and is also equipped with waterproofing.
4. The foundation must be damaged by at least one meter.

A small business like a bathhouse can generate additional income. You can make extra money by selling brooms.

Marketing plan

Pricing strategy:

The cost will vary from 1,000 to 1,200 rubles depending on the day of the week and time of day. In the future, we will consider the average check as 1,100 rubles.

Promotion strategy:

1. Signboard. It is worth hanging a bright and noticeable sign at the entrance. This will attract customers living nearby and passing by. Moreover, it should be clear that this is a sauna, and not something else (you can use an image of a person in a steam room, for example, or choose a suitable name).
2. Registration in online catalogs. Here it is important to select the most visited sites and fill out the information as much as possible.
3. It’s worth getting a group in contact or your own website.
4. Contextual advertising is also perfect.
5. You can use advertising on television, radio, and place information in local newspapers.

It is also worth considering holding promotions and drawings within the group. It is important to attract as many clients as possible. At the same time, you need to understand that only one company can be in the sauna at a time, so leaflets, for example, will not be effective.

There is one important rule: the more regular customers a sauna has, the better the advertising, and the better the advertising, the higher the income.

What documents are needed when opening a sauna or bathhouse?

When opening any enterprise, it is necessary to register it. You can register as an individual entrepreneur or register an LLC.

If an alcohol bar is located in the sauna or bathhouse, then an LLC should be opened , since it will be necessary to obtain a license to sell alcoholic beverages.

The tax office submits registration applications, and selects the appropriate taxation system (UTII or simplified).

If you are deciding how to open a sauna in a small town, it is better to give preference to individual entrepreneurs and the UTII system.

To launch such a business project, OKVED code 93.04 is required. "Physical and recreational activities."

You can find detailed requirements (fire) in SNiP 05/31/2003 . SES requirements for a sauna or bathhouse are in SanPiN 2.1.2. 3150-13 .

What documents need to be prepared

• Permits for opening a sauna or bathhouse (from the fire department and the SES).
• Program for the implementation of industrial and sanitary control;
• An agreement for the provision of certain services (maintenance of the ventilation system, waste removal and its further disposal).
• Agreement with a laundry service where towels and sheets will be washed.
• Agreements for carrying out the necessary procedures for disinsection, deratization, and disinfection.

Location

The constant flow of visitors is associated with the location of the sauna. However, opening a sauna in the busiest city center makes no sense. People don’t go to the sauna on the way, like, say, to the store.

It is advantageous to open a sauna in a neighborhood with a large number of houses or next to a large residential complex. A sauna can be a profitable addition to your existing business. If you are the owner of a restaurant, cafe, hotel or fitness room, then you can open a sauna in part of an already functioning building.

Required Personnel

Usually the staff works every other day or two . From 4 to 6 people should work in one shift. The full team consists of 12-18 employees.

In order for a private bathhouse to function successfully as a business, it is necessary to hire the following employees:

• cleaner;
• bath attendant;
• security guard;
• worker;
• masseur.

The number of personnel directly depends on the scale of the project and the mode in which the bathhouse or sauna will operate.

If the demand is high, then large baths and saunas can operate around the clock, but if the demand is not so high, the enterprise can operate until midnight with a relatively small number of employees.

Before we begin

Nowadays, bathhouses and saunas, even entire bath complexes, are opening more and more often in cities, offering not only to wash, but even to spend an unforgettable holiday in non-standard conditions. Despite this, competition in this business is not as fierce as, for example, among cafe and restaurant owners. Having studied the demand and supply for saunas in your city, you need to decide on the size of the future establishment, as well as the range of services provided.

When talking about a sauna, we assume exactly the type of bath that is called a Finnish sauna, with its high temperature and low air humidity. In addition to steam rooms and relaxation rooms, modern saunas can provide a range of services. This could be: solarium, peeling, massage, various Spa treatments, relaxation programs, phyto-barrel, salt inhalations, aromatherapy, medicinal teas.

It is worth noting that one of the guarantees of your permanent income and successful business prosperity will be the reputation of the sauna as a decent establishment.

Cold Surf Sauna (Portsmouth, New Hampshire)

Surfers in the northeastern United States have taken the mobile sauna idea to the next level. Their constant problem was sub-zero air temperatures and snow-covered ground. How to fly through the waves in such conditions? Wearing multi-layer wetsuits that make you look like the man from a Michelin tire ad? Very uncomfortable.

Together with sailors and masters, local surfers created a Surf Sauna, in which they warmed up in between riding the waves. It is made of red cedar, also has a barrel shape and can be rolled directly to the shore or any other place. Cool idea for ice surfing!

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Club Relax

Beautiful and unusual saunas of the world: a short guide

An invention such as a sauna is far from new: even before our era, people built steam rooms for a pleasant and beneficial pastime. However, a sauna is not just relaxation for the soul and body and a good health treatment, but also a special atmosphere, which is largely created by the external surroundings of the room. Nowadays, in addition to classic saunas, there are also very unusual establishments that amaze with their beauty and creative design, the vivid impressions of which remain in the memory for a long time. We invite you to take a short tour of the most extraordinary and amazing saunas in the world.

Fairy tale sauna, Finland

The sauna in the form of a wooden house, reminiscent of a hut from old fairy tales, is located in the suburbs of the Finnish capital, on the territory of one of the boarding houses in an ecologically clean area. The fabulous sauna is part of a whole complex of five different steam rooms. The unusual ancient surroundings allow visitors to be transported back to ancient times, when houses were built exclusively from wood, and people believed in the existence of mythical characters.

Flying sauna, Finland

The Finns definitely know a lot about saunas and always surprise tourists and locals with new inventions. So, the idea of ​​taking a steam bath while at a ski resort, and even at an altitude of 718 meters, seems extraordinary. However, there is a sauna located in the cable car cabin. The cabin itself is decorated with wood outside and inside and can accommodate up to four people. The healing session lasts 20 minutes - this is the time it takes to rise to the maximum height. During steam treatments, through the glass inside, which is transparent, you can enjoy the view of majestic mountain landscapes.

Mysterious mirror sauna, USA

This compact building by architect Dan Hisel called Cadyville is located in New York state, in the middle of a forest, not far from a river gorge. The peculiarity of the sauna is that it rests on a rock, and in such a way that the rock is one of the walls of the building. The entire outer part of the sauna has a mirror surface, but the path leading to it winds in such a way that a person on the way to the steam room does not see himself in the mirrors. The sauna is hidden among the trees and the surrounding nature is reflected on the external walls, which makes this architectural object mysteriously invisible to an outside observer. It is not so easy to find a sauna among the continuous greenery, and the window at the top of the building in a wooden frame seems to be floating in the air.

Royal Sauna Gellert, Hungary

In Budapest, on the banks of the Danube River, there is a majestic bath complex, which is rightfully considered one of the architectural landmarks of Hungary. There are several types of saunas and baths, swimming pools, thermal baths, relaxation rooms and much more. The truly luxurious interior of the complex is amazing. On the way to the sauna or other departments of the complex, the views of carved marble columns, colored mosaics on the walls, colorful stained glass windows and many other unusual decorative elements delight the eye. Thus, visiting Gellert brings not only benefits, but also aesthetic pleasure.

Sauna club Liquidrom, Germany

It is not for nothing that Germany is distinguished by the love of local residents for good music. It is here that an extraordinary establishment was created, combining a sauna and a concert club. The interior of the building is made of natural stones, and the steam rooms themselves follow the classics, that is, made of wood. There are wet and dry steam rooms, a special panoramic sauna, massage rooms, a salt cave and a relaxation terrace. The main corner of Liquidrome is a dimly lit room with glowing disco lights and a large swimming pool. In the evenings, popular local DJs spin the turntables here, and concerts are held on weekends. Waterproof speakers are installed underwater, and from there the music will be heard even better.

Sauna - Disneyland, South Korea

It’s not for nothing that the bathhouse complex in Seoul, Dragon Hill Spa, is compared to Disneyland: whole families come here and take tickets not for a couple of hours, but for the whole day. The complex is located on seven floors and includes not only saunas and baths, but also swimming pools, massage salons and spas, a fitness club, several cafes, a restaurant and a golf club. The dry steam rooms at Dragon Hill Spa are very unusual: one room is decorated with jade stone, the other floor is covered with layers of salt, the third is surrounded from the inside by cypress trees, and the fourth is heated with pine wood. Of course, there are also wet steam rooms, as well as a room with a very low temperature and a snowman inside, where you can undergo a healing cryotherapy procedure. The women's and men's sauna areas are located separately. In the very center of the complex there is a luxurious hall in the style of the Middle Ages.

There are people all over the world who prefer unusual or very beautiful, rich-looking saunas. There are also craftsmen who are ready to bring original ideas to life. So everyone can choose a suitable place to relax, relax and heal the body with the help of steam procedures: from cozy classic saunas to the most extraordinary steam rooms or bath complexes.

Let's start with registration

The first thing you need to do is register your business. An individual entrepreneur can open a sauna, but if you plan to sell alcoholic beverages to visitors, the only possible option is an LLC, only in this case will you be able to obtain the appropriate licenses.

You need to submit all the documents necessary for registration to the tax office, and notify it of the transition to a special regime; in the case of a sauna, the most suitable regime will be the simplified tax system or UTII. This must be done within the period established by law.

Sauna Skybox arena (Helsinki, Finland)

If in Brazil the second most popular activity after football is TV series, then in Finland, after the sauna, hockey comes in second place. So the Finns decided to combine these two pleasures into one.

At the Hartwall Arena in Helsinki you can rent one of several skyboxes with installed saunas. The largest in size is the 408 skybox. Although it can accommodate 72 people, you cannot have that many people in it at the same time. In these pits you can always see a lot of hot and sweaty fans, literally and figuratively watching the game with fervor.

By the way, there is a very interesting article about the most beautiful Finnish girls on our website most-beauty.ru.

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Repair and decoration of a bathhouse: what is important to consider

When starting redevelopment and repair work, you must remember the increased likelihood of a fire. This is especially important if you want to implement a project based on a business plan for a wood-burning bathhouse. Before carrying out work, you will need to study the requirements of government authorities for such institutions, otherwise you will not be able to avoid bureaucratic delays. For example, compliance with the following standards is especially important:

• the presence of two exits - one for visitors and an emergency one;
• proper functioning of ventilation;
• proper functioning of all windows - they must close and open fully and efficiently;
• steam room equipment with supply and exhaust ventilation;
• the presence of a ventilation grille or gap on the steam room door;
• finishing of premises with non-combustible materials.

According to the law, only saunas, but not bathhouses, can be opened in residential buildings. Requirements may also apply to the size of some premises. So, the size of the steam room should be no more than 24 square meters. The ceiling height must be at least 1.9 and more than 2.4 meters.

Sauna on the rocks (Vestvagøy, Norway)

This sauna has a very unusual design. It stretches out on the shore of one of the Norwegian islands right on the rocks, like paper origami. It was developed by students from the Oslo School of Architecture and Design. The complex was built in a former fishing village next to abandoned houses and buildings that were previously used by residents for salting cod and producing fish oil.

The idea behind the project is to transform the area into a center for art, design and culture, with the Bands Sauna (as it's called) being its centerpiece. The spacious sauna has an area of ​​15 square meters, a hydromassage bath, a loggia for an outdoor picnic, and constant access to cold water, where you can refresh yourself after the steam room.

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Sauna Tower (Bochum, Germany)

This unusual sauna is built from prefabricated concrete structures on an industrial wasteland in a former coal-mining region of Germany.

These blocks were previously used to build coal mines. Now, instead of going down the shaft, you need to climb up. On the first level there is a small pool, on the second there is a sauna, and on the third highest level there is a relaxation room with a view of the sky.

The name of this architectural absurdity is “One Person Sauna,” because only one person will feel comfortable there. The idea is to create a space for peace and relaxation, but also to show the other side of an industrial ghost town with nothing else to do.

By the way, an interesting article was recently published on most-beauty.ru about the coolest bars located underground.

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